Must A Wannabe Content Creator Friend Stop Exploiting People for Material?

The Prosecution: Beth

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of favours. I don't believe she's insincere or inauthentic, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or posted for an audience. I am not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on TikTok who execute that style of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, posting them with an viewership that values the art behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my method of sharing opportunities, providing her a chance to witness exclusive moments that could benefit her career in design too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we make together can get us: a foot in the door. I understand not everyone enjoys being on camera, but sometimes unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in minor capacities. I thought recording a short video now and then would be enjoyable for Beth. Innovation thrives in partnership, and having Beth around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I value Beth’s friendship profoundly and want to avoid making videos to come between us. I’m willing to find middle ground: like asking before filming, and avoiding angles that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is content. She needs to honor her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life online, but it isn't for everyone. It was kind she has helped her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined limits around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Amber Rios
Amber Rios

Elena Vance is a seasoned business analyst with over 15 years of experience in global markets and strategic consulting.