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Central Global UK

I Am the Master of the Common Cold – and I Can Tell You Ways to Prevent It

This time a year ago, I found myself filming a television show in the company of three performers. Included were a Ghanaian-origin rapper, a major pop celebrity, and a famous mezzo-soprano. It was deep midwinter. The previous evening, I attended a longtime friend's 60th birthday, squeezed into a pub's event space somewhere in Surrey. The festivities were fun, but now, to break the silence, I wondered how one could prevent getting a cold as numerous attendees were players in a symphony of coughs, sneezes, snuffles and nose-blows. On a side note, why do certain individuals blow their noses so loudly, and some do not? Something to explore later.

The Reaction of the Three Performers

Upon referencing the party, these three musicians backstage at the TV studio took two actions. To begin with, they edged away from me. Second, they launched into an animated conversation on how to avoid catching colds which naturally enough given their line of work was a major concern for them. That makes sense, but I'm also deeply invested – I need to dodge colds no matter what because the colds I get are worse than anyone else’s. I lack official documentation, but I firmly believe it. My colds last longer. I experience worse nasal blockage, I have a more irritated throat, my coughing fits are louder, barkier and apparently endless. Those at home, wise to the couple of quick throat-clearances indicating trouble ahead, either kick me out of the room or evacuate the area. When I worked as a sports broadcaster, the unfortunate crew in the control room grew attuned to the warning signs. “Cans off!” the studio director would holler to the staff to avoid auditory overload, blowing the wiring in their headphones.

Handling Blocked Noses

When it comes to congestion, don’t start me. Sprays, drops, even the sharp aroma of warm spirits my mother recommends … they help briefly until they fail. Nothing is quite as sad as a Midlands dialect spoken without the benefit of air passing through the nostrils. That is, it's somewhat nasal on a good day. On the plus side, it draws pity, which isn't ideal. In my first year away at university, separated from family care, the cleaning staff at our accommodation showed me kindness. “I know exactly what you need, you unfortunate soul. I’ll be back in a minute.” She was extremely kind, distinctly Irish, and adamant that I consume the uncooked, peeled onion she brought to my sickbed. She monitored my consumption. Kind soul. No improvement resulted, sadly, other than causing digestive turmoil and making my breath smell terrible.

The Mezzo-Soprano’s Prevention Strategy

Thus, I despise catching colds and am convinced prevention beats cure which traditional or modern, fail to help. I paid close attention then along with the rapper and the pop star when the mezzo-soprano walked us through her cold avoidance regime. With seasonal gigs on the schedule, she was highly committed. She directed us to apply hand sanitiser on the hour, every hour during the cold months from what I gathered plus, specific measures were necessary during festivities. Prior to socializing, she suggested a few applications of a preventive product into both nostrils – regardless of symptoms. Intense. I like it. And, listen to this, she mandated a second dose later with additional bursts of the same stuff.

My Experience

I followed suit. And I can report I remained cold-free. There were downsides: the countless bottles of First Defence I bought, misplaced, bought again, rediscovered, etc. And the disappointing instant you realise you’ve sat on the little vessel of hand gel you left in your back pocket and it’s now splurging everywhere. Still, all a price worth paying. As the cold season approaches once more, I'm stocked up with the singer's suggested supplies. I'm prepared to combat.

AR
By

Amber Rios

Elena Vance is a seasoned business analyst with over 15 years of experience in global markets and strategic consulting.

Central Global UK

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